"Incredibly valuable… A framework for marketing that I can really understand and put the effort into. I see the connection of how I get from here to there, why it matters, and why it is valuable for society on the whole."Laura, LAMFT
Minneapolis, MN
Simple marketing lesson from Pledge
In their new commercials Pledge® expands our thinking about their product, though in a more subtle way than the Clorox® bleach example mentioned in an earlier post. When you think of Pledge, what comes to mind? Dusting wood furniture, right? … more
